White-Spot Analysis for ATM Locations
You'll find thousands of ATMs around Switzerland. But how good do they cover the country? Are there probably still spots where no ATM is to be found despite there being a demand for it? To answer this question, Senozon created maps of Switzerland in a fairly high resolution which show where additional potential for ATMs would be (white-spot analysis).
Based on effective transaction data of CreditSuisse's ATMs, Senozon's mobility model was analyzed to find indicators that induce a high transaction probability. Such indicators could be the types of activities being performed close by (e.g. work, leisure) or the age of persons spending a part of their day close by. Given these insights, a first map was created showing the weighted transaction potentials all over Switzerland. Naturally, at many of those places you'll already find an ATM. If we exclude those person in the mobility model that are located close to one of CreditSuisse's ATM during their simulated day, we get a new map showing the restricted transaction potential. In a last step, any person coming by any ATM in Switzerland were excluded from the calculation, resulting in a last map showing locations where high potentials for new ATMs are in Switzerland.
Accessibility of commercial and residential property locations
Property valuation is heavily based on location information. The market leader in the provision of valuation services for property portfolios in Switzerland, Wüest & Partner, was interested in the accessibility of different locations for commercial and residential property with motorized individual transport and public transport.
Senozon determined the accessibility of each commercial and residential property location based on its mobility model for different means of transport. This information was then aggregated per hectare and the accessibility of each hectare was compared to all others in the same municipality, calculating a rating for each hectare relative within a municipality. Last, the data got visualized as a map, displaying the rating of each hectare.
Berlin – activitiy based, dynamic, multimodal
Berlin should eventually get a new airport (BER) which will replace the airports Tegel and Schönefeld. A city of business, a city of politics and a city for tourists – and they all will have to enter and to leave Berlin from south-east rather then from north-west. Passenger flows will differ for sure. But what transport mode will they use? What will be the impacts for the different public transport providers of Berlin and Brandenburg? Which bottlenecks will disappear and where will new ones occur? What will be the travel demand for off-peak hours and which users will react more upon these changes?
Senozon built a fully integrated activity based demand and dynamic traffic assignment model for BVG (Berliner Verkehrsbetriebe; the Berlin public transport company) in cooperation with PTV Berlin. The model offers very detailed spacial resolution for the year 2008 and—as a prediction model—for the year 2015. It is the basis to find and analyze future bottlenecks, delays of services and identification of potential future customers of the BVG. Furthermore, the model allows the BVG to include and test case studies to optimize their service for the future travel demand.